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"Factory Outlet" Budaya Produksi dan Produksi Budaya | Muljadi | Wacana

"Factory Outlet" Budaya Produksi dan Produksi Budaya

Hianly Muljadi


This article examines factory outlet as a cultural phenomenon in Indonesia. It specifically focuses in the shift in FO meanings. Through observation, bibliographic study and critical critique, it is shown that FO has been perceived differently from a place to get "branded products" for the lower middle class in order to increase their social status to a shopping heaven for the upper class


Kelompok sosial; produksi budaya/budaya produksi; makna budaya

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Storey, John (1996), Cultural Studies and the Study of Popular Culture: Theories and Methods. Edinburgh: Edinburgh University Press

Media Indonesia, 18 November 2001, "Factory Outlet: Bergaya dengan yang Tersisa."

Nova, No. 721/XIV, 23 Desember 2001, "Perry Tristianto: Sebulan Kehilangan 1000 Potong Pakaian."

Indonesian Daily News, 26 Oktober 2002, "FO Concept Is Not Selling Copycat Goods."

Memburu Merek ala Factory Outlet (www.LippoStar.com)

Republika, 4 Januari 2001, "Mulai Pekan Depan Diterbitkan: Benci dan Rindu 'Factory Outlet'."


http:/www.thebigpricecut.com/article/main.html (diakses 26 Oktober 2002.)

DOI: http://dx.doi.org/10.17510/wjhi.v4i2.330


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